Babyshop

Founded in 1973 in Bahrain, Babyshop is a one-stop destination for all your child’s needs, and a pioneer in the omni-channel retailing space in that category.

The brand continues to lead the way in providing a comprehensive range of merchandise and services, through its own private label brands — Juniors, Giggles and Eligo — and through partnerships with some of the world’s leading brands such as Philips Avent, Tommee Tippee, Sebamed, Dr. Brown, Graco, Joie, Chicco, Disney, Barbie, Hello Kitty, Lee Cooper etc.

Babyshop stores are designed to maximize comfort and convenience for the entire family, with some stores featuring relaxing mother’s rooms for feeding and changing in privacy, as well as play zones to keep kids safely entertained while parents are left to shop in peace. In 2018 saw the launch of ‘Personal Shopper Experts’, a new service designed to help pregnant and new mums navigate the sometimes overwhelming task of stocking up on all the essentials in preparation for the birth of a new child.

By providing the largest collection of children’s apparels, toys, furniture, travel systems and baby basics, the brand is trusted by millions of parents across the Middle East, Africa and SE Asia, to provide exceptional quality, at the best value combined with great customer service. Babyshop is also a committed corporate citizen, with the development of child safety awareness campaigns, such as the pioneering community initiative ‘Child Safety First’ launched in 2005, and which is still going strong today with endorsements from key entities including the Roads and Transports Authority of Dubai (RTA), the Health Authority of Abu Dhabi and Royal Oman Police.

With a network of over 230 stores across 14 countries, Babyshop is the leading retailer in the Baby and Children category, in the AMEA region. The brand also offers online shopping to select markets such Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Malaysia and Indonesia.